Welcome to the AMAROU, a new store created with a passion for fashion and a philosophy of personal style. The story of AMAROU is not only the story of a clothing store, but also of a commitment to offer something special and unique to our customers. Since day one, AMAROU has sought to showcase the true beauty of fashion through pieces designed to combine quality, aesthetics and comfort.

AMAROU: The Idea that got livened up to combine quality, aesthetics and comfort.

AMAROU started with a simple but powerful idea: to offer clothes that combine quality, style and accessibility. The inspiring team behind AMAROU believes that fashion should not be just a set of clothes, but an expression of everyone's personality. Each piece in the collection has been created with the aim of offering customers the opportunity to express themselves, while feeling comfortable and confident in every step they take.

The establishment of AMAROU was not without its challenges, but our team stood firmly by our values and created a place where fashion meets quality, attention to detail and exceptional service.

AMAROU's Philosophy: style, quality and service

At AMAROU, every outfit is the result of our careful selection and love for fashion. We don't believe that fashion is just a trend, but a continuous process of discovery and evolution. That's why every collection we present is designed to meet the needs of the modern man looking for clothes that fit him perfectly, for every moment of the day. The quality of the materials and the excellent manufacturing of our products are the basis of our philosophy. We utilize modern fashion trends and adapt them to the needs of our everyday customer, offering pieces that highlight the personality of each individual, while offering comfort and functionality. Whether it's a casual look or a more formal occasion, Amarou has the right clothes to cover you in style.

Today and AMAROU's Strategy: a New Destination for Unique Clothing

Although AMAROU is relatively new to the fashion world, our philosophy and values are starting to be recognized by those who have visited us. Every customer who enters our store discovers a unique shopping experience. Along the way, we have focused on quality, the freshness of our designs and the desire to offer something truly special for each customer. And because customer trust is our most important asset, we invite everyone to visit us and discover our collection, which is constantly updated with new arrivals and inspiring pieces. AMAROU is not just a clothing destination, but a place that reflects the idea that fashion can be accessible, personal and, most importantly, timeless.

Why choose AMAROU

If you are a new customer looking for the perfect store to update your wardrobe with quality and stylish clothes, AMAROU is the place for you. We are here to offer you products that stand out, that you can wear again and again and that make you feel unique. Whether it's everyday clothes that are comfortable and fashionable, or a special ensemble for an important occasion, you'll find what you're looking for at AMAROU.
At the moment, AMAROU is in the process of development.Come and visit us, get to know us and discover our new collections.Every purchase you make is a support to our development and contributes to the growth of our brand. Your trust and support is the key to continue to improve and offer always better products and services.

We invite you to become part of the AMAROU family. Come and discover the fashion you deserve and get clothes that will highlight your personal style.The AMAROU story continues, and we hope to write it with you.See our collections, meet our team and create the style that suits you. We're here to help you find the clothes you'll love and wear with pride!

Amarou is here to offer fashion with quality, at affordable prices and always with personal care.

The post The Story Behind AMAROU: From Idea to Success first appeared on Anna Maria Labrou Boutique - Γυναικεία Ένδυση, Αξεσουάρ, Φορέματα, Μπλούζες, Φούστες, Πουκάμισα, Παντελόνια.

Fashion is an art, and when it comes to shiny pieces that stand out, sequins are always at the forefront. The new Amarou Collection brings to the forefront a unique range of sequined garments, designed to catch the eye in every look, 100% Greek made. From stunning dresses to elegant blouses and tailored pieces, this collection redefines glamour in high fashion.

The Magic of Sequin

Sequins are not just a material - they are a way to add glamour and confidence to your style. Amarou has curated pieces that showcase the art of fashion, combining sequins with impeccable stitching and high-quality fabrics. Attention to detail ensures that each garment is both sophisticated and comfortable.
Our collection includes pieces that cover all needs, from casual chic appearances to formal events.
Dresses that exude charm: Amarou sequin dresses are the definition of luxury. From long dresses with dramatic slits for formal occasions, to mini dresses that offer fun and elegance, each design exudes femininity and dynamism.
Tops that steal the show: Για πιο casual εμφανίσεις που ξεχωρίζουν, οι μπλούζες με παγιέτες είναι ιδανικές. Pair them with tailored trousers or leather skirts for a look that balances elegance with comfort.
Tailored pieces with a dose of glam:: The Amarou Collection also offers trousers and jackets with sequin detailing, ideal for bold office looks or evening outings.

How to Wear Sequins

The Amarou Collection understands that shine needs balance. Its designers suggest keeping the rest of the look simple when wearing sequined pieces.

Makeup and Hair: Choose natural makeup and minimal hairstyles to let the outfit be the star.

Accessories: Pair them with subtle jewellery or a classic bag to keep the balance.

The Amarou Collection is committed to providing clothes that are not only stunning, but also carefully designed to offer comfort and confidence. Each piece in the sequined collection is a testament to the commitment to quality and creativity.

Discover the Collection

Whether you are preparing for a glamorous evening or just want to add some sparkle to your everyday life, the Amarou Collection has the perfect piece for you. Visit Amarou Boutique or browse their e-shop to discover their collection of sequin clothing that will make you stand out.

Get ready to shine in style - because fashion is the best way to express yourself!

The post Full glam looks: sequined clothes by Amarou Collection first appeared on Anna Maria Labrou Boutique - Γυναικεία Ένδυση, Αξεσουάρ, Φορέματα, Μπλούζες, Φούστες, Πουκάμισα, Παντελόνια.

The most magical time of the year is here, and with it brings moments full of glamour, joy and style! This Christmas, the Amarou Collection invites you to impress with pieces that combine luxury, quality and Greek craftsmanship. Whether you're preparing for a high-end revue or a glam night out with friends, Amarou's selections will ensure a stunning look that will catch the eye and make an impression.

1. Glamorous night set
Elevate your festive look with the ultimate glam set from the Amarou Collection. This set combines elegance and contemporary aesthetics with two masterfully designed pieces:
The maxi skirt crepe satin creates a wonderful interplay between flow and rigour, highlighting your silhouette in the most elegant way. The shimmering crepe satin material exudes luxury, offering an air of sophistication and festive mood.
The cropped crepe satin blouse completes the look with its romantic line, discreetly exposing the shoulders and offering a sense of airy elegance. The soft fabric of the blouse hugs the body, while the off-shoulder details enhance the sense of elegant femininity.

This set is the perfect choice for your festive appearances, combining modern fit and comfort in a unique look full of glamour. Available in 4 colours red, ecru, blue and ice blue.
It is possible to buy the tracks separate to combine them with your other favourite Amarou Collection creations, giving you more flexibility in your choices.

How to combine it:
Complete the look with gold jewellery, a statement clutch and high heeled sandals for the ultimate festive look.
Stylistic suggestion: Match it with minimal gold jewellery and a nude clutch for timeless elegance.

2. Maxi Skirt with Sequins & High Slit
This long skirt with high slit and sequins is the ultimate choice for a striking look, combining elegance with the intense shine of sequins. This skirt offers comfort synergistically with the high slit which creates a bold and feminine must have look. The sequin fabric enhances the festive mood by creating a dazzling glow, while the high side slit shows off the legs in an elegant and bold way, adding movement and extra style to the look.

How to match it:

The crop top with tulle and sequin made by Amarou Collection especially for this skirt, is the most appropriate choice to complete the look.

Minimal Jewellery
Don't forget to add some gold or silver jewellery to complete the look. A shiny chain or earrings will complement the look perfectly without overloading it.

3.Tailored Satin Pants with Side Sequins

These tailored satin trousers with side sequins offer a modern and elegant look. The satin fabric adds sophistication, while the side sequins add the sparkle you need to stand out on any festive occasion. The fit of the trousers is perfectly shaped to flatter the silhouette and offer ultimate comfort without sacrificing style.

Πώς να το Συνδυάσετε:

To create the ultimate glam look with these pants, we suggest you combine them with the Glam Vest with Sequin. See how to do it:

The Glam vest with sequin from the Amarou Collection is the perfect choice to create an impressive look. The sequins offer the ultimate sparkle and perfectly complements tailored trousers. The colour and shine of the vest will add an extra intensity to the trouser line, offering a strong sense of luxury and glam. Depending on the occasion, you can wear it without having to add anything else, as the vest elevates the ensemble.

Gold or Silver High Heel Heels: To complete the display, selecthigh heeled sandals or slippers in gold or silver. These shoes will add the sparkle that the glam look requires and will perfectly accentuate the sequined pants on the side.

Κομψά Κοσμήματα: Για να συμπληρώσετε την εμφάνιση, προτιμήστε minimal κοσμήματα, όπως μία διακριτική χρυσή ή ασημένια αλυσίδα και σκουλαρίκια με λεπτομέρειες από κρύσταλλο ή πέτρες. Η κομψότητα των κοσμημάτων θα δώσει την αίσθηση της πολυτέλειας χωρίς να αποσπά την προσοχή από το εντυπωσιακό γιλέκο και το παντελόνι.

Christmas in style by Amarou Collection: three must-have Christmas looks for your festive outings
Επιλέξτε το look που σας ταιριάζει

The new Amarou Collection δεν προσφέρει απλώς ρούχα – προσφέρει εμπειρίες. Με έμφαση στα πολυτελή υφάσματα, τις μοντέρνες γραμμές και την άψογη εφαρμογή, κάθε κομμάτι είναι σχεδιασμένο να αναδεικνύει την προσωπικότητά σας.

Ανακαλύψτε την Glamorous Πλευρά της Amarou Collection

Φέτος τις γιορτές, αφήστε την Amarou να σας ντύσει με στυλ και αυτοπεποίθηση. Επενδύστε σε κομμάτια που δεν θα περάσουν απαρατήρητα και απολαύστε κάθε στιγμή με λάμψη και φινέτσα.

Ετοιμάστε τη γκαρνταρόμπα σας για τις γιορτές! Δείτε τη συλλογή μας εδώ ή επισκεφθείτε το κατάστημά μας στην Αθήνα, οδό Λαοδικείας 17, και αφήστε μας να σας βοηθήσουμε να βρείτε το ιδανικό outfit για να λάμψετε.

By Amarou Collection

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The creation of accessories is one of the most important elements of a stylish and combined look. We all know that well-chosen accessories can take an outfit to a whole other level and make it go from 0 to 100 instantly. We know that accessories are what complete an outfit and show that you've taken the time to focus on the details and that you haven't just thrown on the first outfit you see. We also know that accessories used incorrectly and without confidence can easily ruin the whole look.

Many women do not wear accessories. It may be out of habit or because they don't think it's important. Also, let's face it, sometimes there are mornings when you are late and barely have time to put on clothes, not to mention jewelry or other accessories. However, accessorizing has a bigger impact than many people think. If you don't pay attention to small details, it doesn't mean no one else does.

If you feel like you want to wear accessories and could improve your accessory game, we're here to help. Our unmistakable list brings together all the best women's accessories to use in 2023. With our tips and tricks, every woman can wear the right accessories and look amazing. Don't be afraid to experiment with different accessories until you feel comfortable with the right pieces that suit you.

LET'S START!

BRACELETS

If you haven't used bracelets before, it's time to start now. Bracelets have been one of the top women's accessories for a while now and will continue to be there in 2023.

Your style influences the types of bracelets that suit you best. Whether you love classic outfits or street style or anything in between, there is a perfect bracelet out there that fits the style perfectly. Remember that a bracelet should be there as a subtle detail. Not as the focal point of your outfit, but definitely as a distinct part of the look.

If your style is classy and elegant and you often wear jackets, trousers, skirts, dresses and high heels, your style will be best complemented with delicate chain/bracelet bracelets in precious metals, enhanced with crystals or pearls. If your style is more casual and your wardrobe consists of more comfortable and casual clothes such as hoodies, jeans, t-shirts and trainers, a more relaxed style of bracelet may be more suitable for you. Try a beaded bracelet for example.

Today, mixing styles is a big trend. You can tell by the tendency to wear sneakers with anything, even to a party or a club. When it comes to jewelry, you don't have to follow any etiquette (dress code events are excluded), you can mix and match different styles to create a combination that pleases you. Remember, with elegant, simple and understated jewelry, you can't go wrong.

EARINGS

The earrings are a very small but important detail. Of course, there are all kinds of earrings, including drop earrings, hoops and statement earrings that vary in size, but the most commonly used earrings are tiny stud earrings. Some may think that "there's no point in wearing tiny earrings, no one is going to notice them anyway", but this is wrong. You may actually be surprised at the attention others pay to the details. If you wear small, pretty earrings, they will be noticed.

If you're not used to wearing earrings, you probably want to start small. Get a beautiful and timeless pair of stud earrings made of your favorite precious metal. These types of earrings are great for everyday wear, going on casual days as well as in the office and special events. For their small size, they can be paired with any necklace and hair accessories.

BAGS

Handbags are one of the biggest and most noticeable accessories a woman can wear, making it one of the most important and significant accessories.

Your bag doesn't have to cost a fortune. If it's in good condition and looks well-maintained, it's enough. There's nothing worse than women wearing threadless handbags with otherwise fabulous outfits. That if anything ruins the whole outfit.

You may be able to survive with just one bag, but most women prefer to have several bags in different sizes, colours and styles. This is for good reason, as many occasions require a specific type of bag. If you only own one bag, there are so many different situations where the perfect fitting bag is something other than the one you own.

Another thing to consider when choosing a bag is what you need it for. For work or school, you usually need a roomy bag that has enough space for books, laptop, lunch, essentials, etc. On a night out, a large bag is right up front and what you usually prefer is a smaller crossbody or clutch bag that holds the essentials, but not much else. There are situations like this and countless others, and having an appropriate bag for all of them makes life so much better. As mentioned earlier, your bags don't have to cost a fortune, so don't worry that you can't afford them.

RINGS

Rings are more than just wedding bands. Wearing rings makes you look elegant and lets people know that you pay attention to details. Wearing a ring is probably the easiest way to add elegance to your outfit, as it's a small accessory that basically can't be worn wrong. If you match the metals and colors of your rings with your other accessories and clothing, it's a great way to complement your outfit and make it look whole.

The three main women's ring trends for 2022 are elegant, expensive crystal rings, striking statement rings and slim, simple rings that you can stack to create the perfect combination. They are all beautiful and elegant options, just choose whichever style works best for you and matches your outfit.

The post The best women's accessories for 2023 first appeared on Anna Maria Labrou Boutique - Γυναικεία Ένδυση, Αξεσουάρ, Φορέματα, Μπλούζες, Φούστες, Πουκάμισα, Παντελόνια.

Depending on the temperature and the season, there are options for both clothing and accessories.

Because it's not possible to shop with every change of weather and when the season changes, it's a really good idea to have some useful clothes and accessories for the warm and cold months of the year.

Here are some of the most essential accessories we recommend:

Boots

Whether they are low or high boots, in any case they add style by combining them with different types of clothes.

You can wear boots together with jeans, even with skirts.

Boots will protect your feet from rain or possibly even snow in the harsh winter months.

Black dress

A black dress is absolutely necessary for every woman.

You have the possibility to wear an elegant and beautiful black dress in formal situations, such as a party or a meeting.

The color of your top can be either dark or light, depending on your choice and the particular situation.

You can also wear black evening dresses at a dinner party or a visit to friends.

It is a very versatile garment, which can be worn either in formal situations, such as for example asevening dresses, or again and on not so formal occasions.

Bags and Purses

Carrying a huge bag with you to a business dinner is something you should definitely avoid. A more elegant handbag or purse is more appropriate for this particular occasion.

It is necessary for women to have in their wardrobe various kinds of such everyday accessories.

We're talking about women's bags, handbags, large bags, beach bags and stylish purses, all absolutely essential accessories for your wardrobe.

Oversized bags are preferable for autumn and winter, as you can squeeze extra clothes into them to change into something warmer or lighter.

Scarves and shawls

The good thing about winter is that it allows us to wear different types of scarves and scarves that keep us warm and stylish.

The wool ones can be combined very well with jeans and a simple t-shirt for casual looks.

You can try different types of scarves, which help you to get more variety in your look by combining them with different clothes.

Jacket

Whether they have sleeves or not, jackets have their own special character.

They can be made of different types of fabrics and complement your look with their unique style.

Leather jackets give you a stylish look and keep you warm when it's cold.

A heavier jacket in your wardrobe is essential if it's too cold to feel warmer when you go out.

The post Valuable clothes and accessories that every woman should have first appeared on Anna Maria Labrou Boutique - Γυναικεία Ένδυση, Αξεσουάρ, Φορέματα, Μπλούζες, Φούστες, Πουκάμισα, Παντελόνια.

You are looking for tips on how to dress casually but also on how to be elegant? Whether you're going out for a casual meal or running errands, it's important to look your best. With the right casual dresses , you can look put together and stylish, while still feeling comfortable.

To help you create the perfect casual look, here are some of our top tips for casual dresses.

1. Choose the right fabric: When it comes to casual dresses comfort is the key. Look for fabrics that are lightweight and breathable, such as cotton, linen or rayon. These fabrics are ideal for hot days, as they help keep you cool. They also look great when paired with sandals or trainers.
2. Accessories for style: Choose Accessories that will add a touch of style to your look. A bold necklace, statement earrings or a colourful scarf can help elevate a casual dress. Choose pieces that match the color of your dress for a cohesive look.
3. Colour is the key: When it comes to casual dresses , you can't go wrong with solid colors Colors. A white dress is timeless and ideal for the warmer months. Bright and bold colors can help you stand out and make a statement. Or, choose a subtle pattern or design to add a touch of interest to your look.
4. Layering: When the weather is cooler, consider pairing your casual dress with a denim jacket, cardigan or even a jacket. This is the perfect way to look stylish while staying warm.
5. Think about the situation: Before you choose a casual dress, think about the occasion. If you're going to a casual party, you might want to choose a maxi dress or an elegant jumpsuit. For a casual dinner, choose a loose midi dress or a wrap dress.

Finally, by following these tips, you can easily create a stylish and comfortable casual look. Whether you're running errands or going out to dinner with friends, you'll be sure to look your best.

The post 6 Tips for casual dresses first appeared on Anna Maria Labrou Boutique - Γυναικεία Ένδυση, Αξεσουάρ, Φορέματα, Μπλούζες, Φούστες, Πουκάμισα, Παντελόνια.